ppp.png

You are a decision-maker in the green transition.

We help you tell the story of the difference you’re making in the world.

Engagement Lab is an advisory firm focused on businesses in the green transition.

We specialize in research-based brand building, competitive positioning, strategic communications, and behavioral insights.

We’ll help you gain a more nuanced understanding of the people you want to reach and then craft a compelling engagement plan.

Read more

our approach

Deep insights make all the difference in the world.

Our unique way of working will uncover insights that form the foundation for a new story – the message of how you can help the people you want to reach: from employees to suppliers, from customers to policymakers, from project partners to climate activists. 



We will walk you through a proven process to define the problem, discover the most important insights, then deliver a targeted and tactical engagement plan.

Engagement Lab

about us

Our mantra: measure twice, cut once.

We are an advisory firm specializing in the green transition. Our people are experts in a wide range of specialty areas including brand planning, strategic positioning and differentiation, brand & identity development, MarCom strategy and planning, web development, thought leadership, creative campaign development, event strategy & execution, testing, and MarCom analytics.

Collectively, we have one goal: to channel our expertise into your project so that your business sees measurable progress and your position in the market improves.

OUR CLIENTS’ WORDS

  • The team at Engagement Lab brings a unique combination of experience, specific offshore wind market knowledge, and client focus that is sharpening our messaging and helping us to differentiate from the competition. Stay tuned because this is only the beginning of the story!

    Aaron Smith,
    Chief Commercial Officer at Principle Power

  • Engagement Lab’s leadership and guidance of our internal comms efforts during the merger process illustrated a considerable understanding of the offshore wind market, as well as an empathic and easy-going style. Our engagement was remarkably fruitful. I look forward to working with the team at Engagement Lab again in the future.

    Tove Roeskaft,
    Head of Offshore Wind at Mainstream Renewable Power

  • The Engagement Lab team went above and beyond throughout the entire rebrand process. They understood our needs as an organisation at a deep-level, going beyond the brief to get us thinking about how this project fit into the wider strategy and positioning of our organisation. It’s clear that they really know their stuff, and the rebrand would not have been nearly as successful without their expertise and understanding of the renewables sector and our organisation.

    Sonia Dunlop
    CEO of the Global Solar Council

  • Faced with the exciting challenge of a landmark software launch, a core product years in the making, we needed a rigorous research programme to better understand our unique selling proposition (USP), customer segment and industry insights, stakeholder mapping, brand platform and competitive positioning. We chose Engagement Lab for this important work, and they delivered! They are experts in the renewables industry – and in their craft.

    Rakesh Maharaj
    Chief Technology Officer at ARMSA Academy

  • As a startup business, SENSEWind wanted to partner with like-minded spirits who shared our passion for renewable energy and all it represents. Add a real sense of professionalism and drive, with a long-term commitment to our journey in the wind sector, and that is Engagement Lab. We very much enjoy working together with them on our parallel journeys to growth and success!

    Julian Brown,
    Board Member at SENSEWind

Principle Power logo
SENSEWind logo
Mainstream Renewable Power logo
Armsa Academy logo

EXPLORE OUR PROJECTS

  • Market Launch of WindFloat F & 300x30 Industrialization Strategy

    Floating Wind Product Marketing

    Principle Power

    Read more

  • Global Solar Council Rebrand

    Branding, Positioning, & Web Presence

    Global Solar Council

    Read more

  • Scanel Green Energy Brand Launch

    Brand and Communications Strategy and Implementation

    Scanel Green Energy

    Read more

  • Aker Offshore Wind, Mainstream Renewable Power Merger

    Strategy & Internal Comms advisory

    Mainstream Renewable Power

    Read more

  • 2023 GOW Conference & Exhibition

    360 Event Planning

    SENSEWind

    Read more

  • h’alt® Market Research

    Product Marketing & Behavioral Insights

    ARMSA Academy

    Read more

  • BEPA French Market Entry Plan

    Commercial Positioning and Market Entry Plan

    BEPA A/S

    Read more