WiRED, Women in Renewable Energy Denmark, is a forum created to connect, support, and amplify the voices of women in the renewable energy industry. As a newly established initiative, WiRED required a visual identity, together with strategic messaging and tools to ensure strong and professional engagement with its members, stakeholders, and partners.

Engagement Lab was tasked with developing WiRED’s brand from the ground up, providing clarity, professionalism, and flexibility in the brand’s digital and print application.

We began with a focus group discussion to uncover WiRED’s core values, vision, and personality. This research phase provided a foundation for the brand’s strategic direction and ensured alignment with stakeholder expectations.

Strategic Messaging
Using insights from the focus group, we created key messaging frameworks, including WiRED’s mission, vision, values, and tone of voice, ensuring a clear and compelling narrative for all communications.

Visual Identity Development
Our design team translated WiRED’s bold and professional personality into a complete brand identity. This included:

• Logo Design: A modern, clean logo symbolizing connectivity and energy

• Color Palette and Typography: Professional yet bold choices to reflect WiRED’s dynamic nature

Comprehensive Brand Toolkit and Comms tools
We delivered an extensive set of templates and tools to empower WiRED’s communication across platforms:

• Office Templates:

  • Word templates for text-heavy documents, process guides, and meeting minutes

• PowerPoint Templates:

  • Corporate slide deck together with the icon library

  • Speaker templates for flexible design

• Digital Assets:

  • LinkedIn banners for professional branding

  • Microsoft Teams backgrounds for webinars and meetings

• Strategic Communication Guidelines: Tone of voice and message development

WiRED now has a robust and flexible brand identity supported by clear strategic messaging and professional tools. The organization can confidently engage members, partners, and the broader renewable energy industry with consistent, polished materials across all touchpoints.

Key Results:

• A unified visual identity that reflects WiRED’s professional and empowering mission

• Strategic clarity in messaging, ensuring alignment across stakeholders

• Versatile templates and tools enabling WiRED to deliver consistent, high-quality content in print, digital, and event settings