Using behavioral science, we help you tell the story of the difference you’re making with your customers and across the value chain.

what we do

The green transition takes a lot more than passion and a good idea.

Action on climate and energy may be accelerating, but it’s noisy out there and only getting more competitive. 


As experts in the green transition, we’ll help you gain a more nuanced understanding of the people you want to reach and then craft a compelling engagement plan that speaks to their frustrations, fears, hopes, and dreams.

OUR AREAS OF SPECIALIZATION

Behavioral Insights

Whether your issue is employee retention, untapped sales potential, or an unknown – or undifferentiated – position in the market, our first priority is to unearth deep insights that will shape a better future for your team and business.

If you’re stuck in a tough situation or perhaps looking ahead at a big opportunity that you must win, our team will lead you through our unique Behavioral Insights research program to make sure you know the right things about the people you need to influence.

Measure twice, cut once.

Brand Building

The green transition feels like the wild west – with companies racing to stake their claims. And while the movement is poised to grow exponentially between now and 2050, there’s no guarantee your business will make it that far. 



We’re convinced that competitive positioning will be so crucial in the coming years that we offer it as a cornerstone service. 



Our program will delve deep into your service offerings, customer segments, and competitor landscape to sharpen what you do – and how you talk about it. 

Competitive Positioning

Your brand isn’t what YOU say it is. It’s the story others tell about you. 



And if you’re a global business, you know it can be tough to find the right balance in building a universal brand that speaks to local markets. Add to that the complexity of juggling employer branding initiatives, and it’s no wonder brands either become too complex, or too vanilla—and worst of all...’corporate’.

If your brand is new to climate action or not differentiated enough, our Brand Building service will help breathe new life into your visual identity and digital presence so there’s alignment between the story you want to tell – and the story others tell about you.

Strategic Communications

If you’re in MarCom, public affairs, business development, or sales, you know how critical it is to say the right thing at the right time to the right audience. And you’re probably understaffed and juggling lots of internal stakeholders! 



Our Strategic Communications service will review your full MarCom program to identify what to expand, what to trim down, and what to cut out completely. 



We’ll right-size your strategic communications calendar so your team can do great work and still get a good night’s sleep.

OUR CLIENTS’ WORDS

  • The Engagement Lab team went above and beyond throughout the entire rebrand process. They understood our needs as an organisation at a deep-level, going beyond the brief to get us thinking about how this project fit into the wider strategy and positioning of our organisation.

    Sonia Dunlop
    CEO of the Global Solar Council

  • Engagement Lab’s experience and focus within the energy transition was of great benefit throughout the life of the project.

    Rakesh Maharaj
    Chief Technology Officer at ARMSA Academy

  • The team at Engagement Lab worked tirelessly on our behalf and showed a genuine connection to our company’s mission and values.

    Tove Roeskaft,
    Head of Offshore Wind at Mainstream Renewable Power

  • Engagement Lab brings a real sense of professionalism and drive, with a long-term commitment to our journey.

    Julian Brown,
    Board Member at SENSEWind

  • Engagement Lab took a very professional approach, structured the agenda, gave me and Scanel clarity of the job, budget, and outcome, and specifically what they needed to succeed. I can only recommend Engagement Lab – super professional, structured approach and they deliver what they promise.

    Torben Hvid Larsen
    COO at Scanel Green Energy

  • By working seamlessly with Engagement Lab and blending industry know-how with marketing strategies, we have set robust foundations for our marketing activities. These efforts promise lasting impacts well beyond the campaign.

    Fábio Espírito Santo
    Marketing and Communications Coordinator at Principle Power

  • The Engagement Lab team was always available to lend a helping hand when needed, and their dedication to the success of the project was truly inspiring!

    Alyssa Pek
    Strategy & Communications Director at the Global Solar Council

EXPLORE OUR PROJECTS

  • Market Launch of WindFloat F & 300x30 Industrialization Strategy

    Floating Wind Product Marketing

    Principle Power

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  • Global Solar Council Rebrand

    Branding, Positioning, & Web Presence

    Global Solar Council

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  • Scanel Green Energy Brand Launch

    Brand and Communications Strategy and Implementation

    Scanel Green Energy

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  • Aker Offshore Wind, Mainstream Renewable Power Merger

    Strategy & Internal Comms advisory

    Mainstream Renewable Power

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  • 2023 GOW Conference & Exhibition

    360 Event Planning

    SENSEWind

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  • h’alt® Market Research

    Product Marketing & Behavioral Insights

    ARMSA Academy

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  • BEPA French Market Entry Plan

    Commercial Positioning and Market Entry Plan

    BEPA A/S

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