Engagement Lab provides science-based stakeholder engagement services for companies in the green transition.

who we are

If you’re a decision-maker in the green transition,
we’re here to help you tell the story of the difference you’re making in the world.

If you need to improve how you engage with customers, employees, suppliers, policymakers, NGOs, or the general public, our expertise blends the art of creative communication together with decision science. 


Our services are designed to unearth behavioral insights that will reshape your approach and ultimately improve engagement. And we work exclusively within the green transition – renewable energy, green manufacturing, Power-to-X, and sustainability initiatives.

our vision

Our vision is to do everything we can to accelerate the green transition.

our mission

Our mission is to help people in the green transition communicate with more empathy and influence.

From the early days of Engagement Lab, we noticed a certain rhythm to our best work. An undeniable sequence emerged:

Empathy > Connection > Engagement > Change.

Recognizing the fundamental role of empathy and trust in our methodology, we feature oxytocin’s molecular structure in our logo. This quirky-looking molecule is our daily reminder of how we aim to approach every interaction.



Empathy and trust are strongly associated with the release of the hormone, oxytocin. When our brains release oxytocin, we are more likely to trust and bond with other people. And when we bond, more oxytocin is released, and the positive feedback mechanism continues.

We are guided by 10 values that shape our thinking and the work we do with you.

The foundation of trust.

Honesty

It’s best to do a few things well.

Quality

Doing what’s right when no one is watching.

Integrity

We’re all in this together.

Equality

The root of all connection and engagement.

Empathy

We take responsibility for our actions.

Accountability

The best way to get amazing, unexpected results.

Fun

We honor the value of every person and living thing.

Respect

Win-Win

Mutual benefit, always.

Performance

Continuous improvement is better than delayed perfection.

MEET OUR TEAM

  • Michael Morris

    FOUNDING PARTNER

    Michael has been active in the renewable energy sector since 2017, leveraging 25 years of prior experience across several industries. Before founding Engagement Lab, he was most recently Global Director of Brand and Communications at MHI Vestas Offshore Wind. Prior to MHI Vestas, he owned a marketing consulting company in the US for 13 years in the NGO sector and was Vice President of Accounts at One & All agency in Los Angeles. Michael brings an empathic approach to his expertise in brand and positioning. He has a Master’s Degree in Business Strategy from Loyola Marymount University in Los Angeles. Michael lives in Denmark.

  • Berit Rode Andersen

    FOUNDING PARTNER

    With more than 10 years in the global energy transition, Berit has held a variety of marketing, communications, and campaign management roles. Prior to founding Engagement Lab, she was responsible for offshore product marketing at Vestas, held the position of Global Brand Manager at MHI Vestas Offshore Wind, and headed up the Corporate Identity team at Danske Commodities. An expert in stakeholder engagement, Berit brings a structured approach to every project and never misses a deadline. She has a Master’s degree in International Business Communication in French from Aarhus University. Berit lives in Denmark.

  • Brandi Shaw Morris

    FOUNDING PARTNER

    After 17 years in the private sector as a marketing communication strategist and co-owner of a marketing consulting company in the U.S., Brandi obtained her Ph.D. studying stories, risk communication, and engagement with climate change. Following a one-year assignment as a Sustainability Communication Consultant at Grundfos, she now works as a behavioral scientist at Aarhus University where she studies engagement, primarily through the lens of psychology and neuroscience. Brandi is a Research Affiliate at the Yale Program for Climate Change Communication and has a Master’s degree in Business Administration. Brandi lives in Denmark.

  • Gabrijela Jerkovic

    PROJECT COORDINATOR

    Gabrijela moved from Croatia to Denmark in 2020 to study Marketing Management. After obtaining her Academy Profession degree in Project Management and Innovation & Entrepreneurship, Gabrijela began a Top-Up degree in Digital Concept Development in September 2022. She brings practical knowledge of UX/UI concepts and best practices, web design and creativity, and experience with strategic research models to support Engagement Lab clients. Gabrijela lives in Denmark.