Having recently completed the renewable energy sector’s first cross-functional, multi-stage research study on the impact of early project development decisions, ARMSA Academy wanted to amplify the study's reach and establish the organization as a thought leader. The study highlighted its impact on risk mitigation, operational performance, and safety. Building on this work, ARMSA Academy developed a comprehensive training course to help organizations adopt FED practices.

Engagement Lab was asked to build and execute a campaign to disseminate the findings, generate new leads, and promote ARMSA Academy’s training programs and solutions such as h’Alt®.

• Foundation of Insights: We analyzed ARMSA’s comprehensive research findings, focusing on the needs of renewable energy professionals. The study included input from 33 industry survey participants and detailed insights into the role of FED in project planning, operations, and safety.

• Strategic Positioning and Messaging: We developed a clear narrative, emphasizing FED’s benefits for risk reduction and operational performance. Key messages were tailored to resonate with target audiences, including decision-makers in operations, safety, and project management.

• Content Development: We created an integrated suite of materials to communicate the findings:

• Research Brief: A concise summary for decision-makers

• LinkedIn Sponsored Content: Engaging promotion to highlight key insights

• Organic LinkedIn Posts: A series of posts introducing the research, summarizing findings, and conveying implications for decision-makers

• Full Research Report: A detailed breakdown of the study available for download

The campaign raised ARMSA's profile as the industry's premier thought leader on front-end decision-making, spotlighting the company's expertise and generating meaningful engagement:

• 25,472 total impressions across organic and sponsored content

• 562 visits to the website from the LinkedIn ad, achieving a cost-per-result (CPR) of £0.89

• Organic posts achieved engagement rates as high as 27.4%, with targeted messaging driving audience interaction.